Pantone Color of the Year: A Marketing Game Changer
The Pantone Color Institute’s announcement of Mocha Mousse (PANTONE 17-1230) as the Colour of the Year for 2025 sets the stage for an annual trend-setting cycle which we see unfolding around us. As consumers, we subtly experience the working of the yearly trend, but hardly delve into the breadth or depth of its impact. History …
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